{"id":8542766170340,"title":"AC2 Royal Doulton 20th Century Advertising Classics figure Father William | Get Younger Every Day | Ltd Ed","handle":"ac2-royal-doulton-20th-century-advertising-classics-figure-father-william-get-younger-every-day-ltd-ed","description":"\u003cp\u003eRoyal Doulton 20th Century Advertising Classics figure Father William\u003cbr\u003e\u003cbr\u003eThe figure bears the slogan \"Get Younger Every Day\"\u003cbr\u003e\u003cbr\u003eDesigner: William K Harper\u003cbr\u003e\u003cbr\u003eIssued in a Limited Edition of 2000 pieces\u003cbr\u003eMade in England GUARANTEED\u003cbr\u003e\u003cbr\u003eApprox 16.5cms (6 1\/2\") tall\u003cbr\u003e\u003cbr\u003eIn excellent condition\u003cbr\u003eGUARANTEED free from damage and repair\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAbout Father William\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp id=\"yui_3_16_0_1_1731799069500_1543\"\u003eConsuming William Younger's beer invigorated and energised Father William - the fictional elderly mascot conceived by William Younger's brewery in the 1920s. The promotional advertising badges clearly show this with aplomb; indeed along with this football theme, the full set of Father William badges from the late 1920s portrayed the 101yr old as a bowls player, darts player, cricketer and a beer drinker extraordinaire!\u003c\/p\u003e\n\u003cp id=\"yui_3_16_0_1_1731799069500_1963\"\u003eThe brewery's advertising often had Father William drinking Younger's beer with various caption's that simultaneously played on the brewery's name 'YOUNGER', and it's other meaning of youthfulness. 'The art of getting YOUNGER by Father William'; 'Oi be a hundred and one and getting YOUNGER every day' and 'Get YOUNGER every day' were typical examples of this type of humerous, 'play on words' advertising. The Father William mascot became a familiar fictional character in Britain and was liberally applied to beer mats, beer trays and associated pub\/bar advertising ephemera.\u003c\/p\u003e\n\u003cp id=\"yui_3_16_0_1_1731799069500_1971\"\u003eThe Father William trademark figure was conceived in the 1920s by the Graphic artist and illustrator Alfred Leeche (1882-1933). Leeche's iconic WW1 poster design showing Lord Kitchener pointing to onlookers with the caption 'Your Country Needs You' became a design classic and adapted in later years for WW11. His commercial work embraced both posters and advertisements for well-known companies such as Rowntree’s, Guinness, Bovril and London Underground.\u003c\/p\u003e\n\u003ch2 class=\"meta-field photo-desc\" id=\"yui_3_16_0_1_1731799069500_1544\"\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-11-23T06:00:09+10:00","created_at":"2024-11-17T09:14:48+10:00","vendor":"Royal Doulton","type":"Character Figure","tags":["23_November","Barware","November_2024"],"price":22000,"price_min":22000,"price_max":22000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45784659525860,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"242501281C","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"AC2 Royal Doulton 20th Century Advertising Classics figure Father William | Get Younger Every Day | Ltd Ed","public_title":null,"options":["Default Title"],"price":22000,"weight":1000,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1a.jpg?v=1731799238","\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1b.jpg?v=1731799238","\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1c.jpg?v=1731799238","\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1d.jpg?v=1731799238","\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1e.jpg?v=1731799238","\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1f.jpg?v=1731799238"],"featured_image":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1a.jpg?v=1731799238","options":["Title"],"media":[{"alt":"AC2 Royal Doulton 20th Century Advertising Classics figure Father William | Get Younger Every Day | Ltd Ed","id":63299569320164,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1250,"width":1250,"src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1a.jpg?v=1731799238"},"aspect_ratio":1.0,"height":1250,"media_type":"image","src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1a.jpg?v=1731799238","width":1250},{"alt":"AC2 Royal Doulton 20th Century Advertising Classics figure Father William | Get Younger Every Day | Ltd Ed","id":63299569352932,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1250,"width":1250,"src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1b.jpg?v=1731799238"},"aspect_ratio":1.0,"height":1250,"media_type":"image","src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1b.jpg?v=1731799238","width":1250},{"alt":"AC2 Royal Doulton 20th Century Advertising Classics figure Father William | Get 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Ed","id":63299569451236,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1250,"width":1250,"src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1e.jpg?v=1731799238"},"aspect_ratio":1.0,"height":1250,"media_type":"image","src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1e.jpg?v=1731799238","width":1250},{"alt":"AC2 Royal Doulton 20th Century Advertising Classics figure Father William | Get Younger Every Day | Ltd Ed","id":63299569516772,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1250,"width":1250,"src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1f.jpg?v=1731799238"},"aspect_ratio":1.0,"height":1250,"media_type":"image","src":"\/\/www.roundaboutantiques.com.au\/cdn\/shop\/files\/father_william_1f.jpg?v=1731799238","width":1250}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eRoyal Doulton 20th Century Advertising Classics figure Father William\u003cbr\u003e\u003cbr\u003eThe figure bears the slogan \"Get Younger Every Day\"\u003cbr\u003e\u003cbr\u003eDesigner: William K Harper\u003cbr\u003e\u003cbr\u003eIssued in a Limited Edition of 2000 pieces\u003cbr\u003eMade in England GUARANTEED\u003cbr\u003e\u003cbr\u003eApprox 16.5cms (6 1\/2\") tall\u003cbr\u003e\u003cbr\u003eIn excellent condition\u003cbr\u003eGUARANTEED free from damage and repair\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAbout Father William\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp id=\"yui_3_16_0_1_1731799069500_1543\"\u003eConsuming William Younger's beer invigorated and energised Father William - the fictional elderly mascot conceived by William Younger's brewery in the 1920s. The promotional advertising badges clearly show this with aplomb; indeed along with this football theme, the full set of Father William badges from the late 1920s portrayed the 101yr old as a bowls player, darts player, cricketer and a beer drinker extraordinaire!\u003c\/p\u003e\n\u003cp id=\"yui_3_16_0_1_1731799069500_1963\"\u003eThe brewery's advertising often had Father William drinking Younger's beer with various caption's that simultaneously played on the brewery's name 'YOUNGER', and it's other meaning of youthfulness. 'The art of getting YOUNGER by Father William'; 'Oi be a hundred and one and getting YOUNGER every day' and 'Get YOUNGER every day' were typical examples of this type of humerous, 'play on words' advertising. The Father William mascot became a familiar fictional character in Britain and was liberally applied to beer mats, beer trays and associated pub\/bar advertising ephemera.\u003c\/p\u003e\n\u003cp id=\"yui_3_16_0_1_1731799069500_1971\"\u003eThe Father William trademark figure was conceived in the 1920s by the Graphic artist and illustrator Alfred Leeche (1882-1933). Leeche's iconic WW1 poster design showing Lord Kitchener pointing to onlookers with the caption 'Your Country Needs You' became a design classic and adapted in later years for WW11. His commercial work embraced both posters and advertisements for well-known companies such as Rowntree’s, Guinness, Bovril and London Underground.\u003c\/p\u003e\n\u003ch2 class=\"meta-field photo-desc\" id=\"yui_3_16_0_1_1731799069500_1544\"\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e"}