Gouda

Gouda is a style of Dutch pottery named after the city of Gouda, where it was historically manufactured. Gouda (pronounced ‘how-da’) is the generic term we use for all the pottery factories in Holland – all Dutch pottery other than Delftware, that is. Gouda pottery gained worldwide prominence in the early 20th century and remains highly desirable to collectors today.

This style of pottery was pioneered in about 1898 by a company called Plateelbakkerij Zuid-Holland, or PZH. That wasn’t made until about 1910 when they discovered a new process to produce matte glazed pottery. Gouda pottery is diverse and visually distinctive in appearance, typically illustrated with colourful and highly decorated Jugendstil Art Nouveau or Art Deco designs